The future of Ural is always a good topic for discussion. Personally, I see Ural and its uniqueness as having a lot of opportunity to grow and become a stable, globally well-known brand in the motorcycle marketplace. Ural will be facing some real and tough challenges to get there, mainly in securing more capital (which is a long story in and of itself), but the company’s new CEO, Rick Clark, sounds like just the person to help the company get the money and growth they need to succeed:

Siberian bike’s allure draws investor | TheNewsTribune.com | Tacoma, WA

As the article points out, Clark is optimistic, and I’m glad to see that. He has good cause:

“There’s something unique about this bike that people get passionate about,” he said. “People love this bike. At shows, people take pictures of the bike, they sit in the sidecar. There’s something visceral about this. Of all of the consumer products I’ve been involved with, none comes close to the passion these owners exhibit.”

I’m curious, and excited, to see where the next few years take Ural. With the company’s unique position in the motorcycle industry — offering nothing but sidecar rigs, and with a rich history of doing so — I think they’re going to stabilize and grow.