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Oakshire Brewing, Ella & Svetlana
Filed Under (Ella the Hack Hound, Site News) by Anthony StClair on 11-08-2008
The famous Ural hack monkey of Eugene
This… is just cool.
A little while back, Ella, Svetlana and I were in a photo shoot. With photography by Eugene’s Jon Christopher Meyers, our own homegrown, homebrewers-turned pros Chris and Jeff Althouse were getting pictures for a big rebranding campaign. Changing their brewery’s name from Willamette Brewery to Oakshire Brewing, they just unveiled the new brand — and the new marketing campaign to go with it.
Keep an eye out for ads and posters like the one above; you’ll see people playing frisbee golf, riding bikes, rafting, and, of course, riding sidecar motorcycles. People who enjoy life. Who enjoy the Northwest. And who, of course, enjoy a good beer.
Raise your glass
It was great to help out these folks. The Althouses (well, nowadays more their head brewer, Todd) brew excellent beer, ranging from a Hefeweizen to an IPA to an espresso stout that contains one shot of espresso per pint. They’re a homegrown company, with a big focus on quality and on sourcing everything for the beer and the business as close to home as they can. You can find Oakshire beers on tap from Eugene to Portland — and if you don’t see it on tap at your favorite watering hole, be sure to ask if they can get a keg in.
We had a great time helping out Jon and the Althouses. And now, Ella and the Ural seem to be becoming, if not famous, then certainly notorious around Eugene. That’s my hack monkey — always stealing the show!





